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Beth Nilssen
May 26, 2013 / Great Advice

Beth’s Reading List

Over the past few months, I’ve read a lot of good articles—primarily from magazines and newspapers that I read online—about franchising, entrepreneurship and general business topics. I either bookmark them or send the link to someone in our department so we can talk about it later, or that I can use as topics for this blog.

So, here are some highlights from my collection:

How to Build Your Franchise on a Solid Staffing Foundation
When’s the last time you experienced poor customer service? Sadly, it happens more often than it should, and I rarely feel compelled to return to a store or restaurant that treated me poorly. This is why customer service and building a strong foundation with well-trained personnel are so important to your company’s success. shares some best practices that can apply to any industry.

Ten Reasons Why Doing Good is Good for Business
Volunteer work and philanthropy flows from the Great Clips corporate office and throughout the more than 3,300 salons across North America. It’s an important part of our culture. The Globe and Mail magazine in Canada recently listed the reasons why giving back to local communities is not only good for the soul, but also for business.

IFA Statement on the February Jobs Report
Following the release of the February jobs report, the International Franchise Association (IFA) released a statement that they believe franchises in the U.S. will add 162,000 new jobs across all business sectors in 2013.

16 Common Franchise Terms: Explained
When I first began working in the franchising industry with Great Clips more than five years ago, I thought my colleagues spoke a different language. I would hear terms like, “FDD, master franchise, and absentee ownership” tossed out in casual conversations, which would leave me searching the Internet for a definition. This article de-codes some of the industry jargon that you may not be familiar with.

Beth Nilssen By Beth Nilssen on May 26, 2013
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