When I first heard about Great Clips' new back-to-school promotion featuring NSYNC member Joey Fatone, I couldn’t help but smile. It was like being transported back to my college days when we would belt out boy-band anthems without a care in the world. If you’re around my age, you might already be humming along to NSYNC’s “Bye Bye Bye” just thinking about it!
But this campaign is more than just a trip down memory lane. Joey Fatone, joined by his teenage daughter Kloey, brings a fresh and fun perspective to a real challenge many parents face today: understanding their kids' ever-evolving slang. As a parent, it’s not always easy to keep up with the latest lingo, and that’s where this clever campaign comes into play.
The back-to-school season is a competitive time for hair salons, and standing out is key for both the company and its franchisees. By tapping into the nostalgia of parents and addressing a common pain point, Great Clips is positioning itself as more than just a place for haircuts — it’s becoming a bridge between generations.
The promotion’s real success lies in how it resonates with families. “Parents are trying to keep up with their kids and help them feel confident while staying on a budget,” says Lisa Hake, VP of marketing and communications at Great Clips. “With the help of our Student Slang Translators and our online curriculum, we’re helping families better understand what their kids want so they can get that fresh haircut at a great price and head back to school with a new level of confidence.”
MORE: Meet the Student Slang Translators
This campaign shows that Great Clips understands its market. It's a smart strategy that should pay off for both the brand and its franchisees.
(One more thing: the "Back-to-School Experts Save the Day" video featuring Joey and Kloey is a standout. It’s relatable, humorous, and taps into a universal struggle for parents. As a mom of a 10-year-old, I get it!)
This is just one of the advantages of working with a billion-dollar franchise system. Start the process of being part of a No. 1-ranked franchise by giving me a call today. I’d love to talk with you.
Beth Nilssen
Director of Franchise Development | Great Clips, Inc.
800-947-1143 | [email protected]