We didn’t see it coming—but we knew what to do when it did.
On Netflix’s Quarterback, 4-time Pro Bowl quarterback Kirk Cousins casually mentioned how much he loves getting his hair cut at Great Clips. No scripts. No show integration. Just Kirk being Kirk, talking about how easy it is to get a consistent cut wherever he is, thanks to Great Clips’ app and Online Check-In.
When we got word that Kirk’s visit to a Great Clips salon in Atlanta was going to make it into the docuseries, our marketing team moved fast to capitalize on the opportunity when the show was released. Not only did we announce a one-of-a-kind VIP Hall of Fade card for Kirk, but we added a unique perk: free haircuts for Kirk and anyone in the salon when he’s there.
The best part? This authentic, brand fan moment went viral. News outlets everywhere picked it up, from People Magazine’s “Kirk Cousins reveals his relatable reason for loving Great Clips” to USA Today, The Hollywood Reporter and Taste of Country. Even Us Weekly joined the conversation.
“We love hearing stories of our customers’ experiences in our Great Clips salons,” said Lisa Hake, Great Clips VP of marketing and communications. “When we heard about Kirk being a longtime brand fan and customer, we saw this as a unique opportunity to not only celebrate Kirk’s fandom but also give other customers a little surprise-and-delight moment too.”
Moments like this are always fun—for our team, for Great Clips customers, and apparently for the internet too. Thanks, Kirk, for turning your everyday experience into a full-on Great Clips moment with your fans.
Beth Nilssen
Director of Franchise Development | Great Clips, Inc. 800-947-1143 | [email protected]
If you’d like to know more about what it’s like to be part of a franchise system that can turn a simple haircut into national buzz—and how our team supports franchisees every step of the way—give me a call. I’d love to talk with you.
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