Beth Nilssen
November 13, 2024 / Great Advice

The Power of Training: Once is not enough, according to this hair salon franchisee

When "great" is part of your name, delivering a great customer experience isn’t just expected—it’s essential. Great Clips franchisees understand this and ensure their hair salon teams are committed to delivering excellent service to every customer.

 

We asked several franchisees what delivering a great customer experience means to them as an owner of a walk-in hair salon. Here’s what Great Clips franchisee Rebecca Geiger had to say.

 

REBECCA GEIGER owns 15 Great Clips salons in the Indianapolis market. She’s been a franchisee since 2022.

 

“Making sure every customer in our salons has a great customer experience starts with me making sure I deliver a great experience to my team.

 

Then, it’s all about delivering that great experience to our customers. To do that, I focus on training. I’m a big proponent of having the stylists take training classes over and over again.”

 

[Great Clips franchisees have access to resources, guidance, and training for themselves and their employees.]

 

“The stylists love it, even the ones who have been around for 20 years, because everyone needs to be re-energized. When I talk to the staff, I remind them they chose this job because they love to cut hair, and I want to help them be the very best they can be.

 

This focus on training also helps stylists pay attention to the finite details of what drives their success and the salon’s success.

 

When they can deliver a quality haircut efficiently, it affects their performance, and they can see the proof in their performance and their paycheck. That helps them see the connection between delivering a great experience and the customer’s satisfaction.”

 

Thank you, Rebecca! You represent the best of how Great Clips franchisees embrace the core of our brand: delivering a great experience to every customer.

 

MORE: Are you a “typical” franchisee?

 

MORE: Navigating franchise financing

 

If you’d like to know more about being a Great Clips franchisee and how the team at the corporate office would support you as you build a hair salon franchise, give me a call! I’d love to talk with you.

 

Beth Nilssen

Director of Franchise Development | Great Clips, Inc.
800-947-1143 | [email protected]

Beth Nilssen By Beth Nilssen on November 13, 2024
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